The e-Comm Minute™

We now live in an era of mobile devices where the evolution of the smartphone has changed the way we shop and browse the web. According to a 2020 survey, mobile devices accounted for 68% of online traffic compared to 33% for desktop devices. However, mobile devices only accounted for 56% of all sales. The conversion rate for mobile devices stood at 1.89%, which is less than half for desktop computers at 3.90%. (1)

This raises an important question: how can we improve the conversion rate on mobile devices?

Several factors affect mobile device conversion rates. The most important of these is the type of product or service you offer.

Like brick-and-mortar businesses, online marketers face the difficult task of increasing conversion rates on their digital interface, whether it’s on desktop computers or mobile devices.

The bottom line is that most people prefer to use laptops or their PC to shop online. On the one hand, it is easier to navigate between the products and the shopping cart, and it is also more convenient to see everything on a larger screen. Some shoppers prefer to research on mobile devices and then complete the purchase on their PCs. Therefore, it is essential to maintain a website that allows potential customers to navigate seamlessly on both devices.

It’s clear that online consumers choose their desktop at checkout, especially when the order and the purchase itself become more complex. Travel reservations, for example, require more effort and planning, which explains why only 18% of customers complete reservations on mobile.

Here are five tips you can use to increase your mobile conversion rates:

  • Improve engagement rates by integrating your website with tools like live chatbots, augmented reality, and 3D modulation.
  • Help users check out faster with auto-complete so they can effortlessly fill out their address and payment details.
  • Use an add-to-cart sticky button so customers don’t have to navigate to the corner to add and remove products.
  • Use cross-selling and product recommendations so customers can see similar products, but without interrupting their browsing experience.
  • Make sure your checkout process switches to the smartphone keypad when the buyer is asked to enter credit card numbers.


Mobile e-commerce will continue to be a challenge for marketers, but it can improve the customer experience by making browsing and payment processes smoother and easier.

We would like to know about you. Join the conversation at The e-Comm. Minute ™ by sending your comments or topics that you would be interested us addressing in future articles to: [email protected], or call us at: +1 (716) 225-2920.

We would like to hear from you. Join The e-Comm Minute™conversation by sending your thoughts or topics you would like us to address in future articles to:

[email protected] or call us at: (716) 225-2920

Francisco A. Arinci

Head of Digital Strategy

Lievant US –


Data sources:

1: Montate – USA

2: Sales Cycle