The e-Comm Minute™
The Virtual World has become infatuated with visual experiences. Customers’ data indicate that:
- 60% of shoppers want more interactive 3D and AR. (1)
- 42% say they would “pay more” for a product if they could see it in 3D/AR. (2)
- 20% more people are willing to pay more for “personalized products and services”. (3)
- 57% of customers have stopped buying from a brand because one of its competitors provided a better experience (CX). (4)
For many B2C and B2B companies, 3D and AR have become a significant growth and profit differentiator of their business. Among the benefits they cite three key factors:
- The opportunity to observe product size, space fit, and features in detail and in motion on the screen, boost buyers’ confidence levels, thus, reducing the sale cycle and increases conversions.
- Product interaction, as a fun and informative element to their CX.
- Consider the interaction as a virtual “road test” helping customers comprehend and appreciate what they are buying.
According to Threekit®, a 3D and AR platform, their customers, on average obtain these benefits:
- 40% Increased Conversion Rate.
- 90% In Photography Savings
- 80% Fewer Returns
- 20% Higher Order Value
- Better CX
- Higher Customer Life Time Value
We would like to hear from you. Join The e-Comm Minute™conversation by sending your thoughts or topics you would like us to address in future articles to:
[email protected] or call us at: (716) 225-2920
Francisco A. Arinci
Head of Digital Strategy
Lievant US – www.lievant.us
Data Sources: 1 and 2: Harris Poll 3:The Deloitte Consumer Review: Made to Order, the Rise of Mass Personalization,
4: Salesforce State of the Connected Customer.